Hare


Hare’s history began in Ipanema’s beach during the Carioca’s summer. To take a trip to Bahia with his girlfriend, Rapha, still 19 years old, brought together faith and perseverance to sell veggie burgers on the beach. Borrowed R$50 from his grandma Tatai and with it, purchased a cooler, crayons, cardboards and the ingredients to make the first eight “hareburgers”. The idea was simple: make burgers like he wished they came to him. From sunrise to sunset, always with his magic flute and his beach hat, he took joy in the form of veggie burgers for everyone. He raised enough funds to spend the next summer (and a bit more) in Bahia. He returned with plenty of inspiration to build the path to come. It was time to straighten the spine, lift the head and look ahead.

Hare Manifesto

Hare


Hare’s history began in Ipanema’s beach during the Carioca’s summer. To take a trip to Bahia with his girlfriend, Rapha, still 19 years old, brought together faith and perseverance to sell veggie burgers on the beach. Borrowed R$50 from his grandma Tatai and with it, purchased a cooler, crayons, cardboards and the ingredients to make the first eight “hareburgers”. The idea was simple: make burgers like he wished they came to him. From sunrise to sunset, always with his magic flute and his beach hat, he took joy in the form of veggie burgers for everyone. He raised enough funds to spend the next summer (and a bit more) in Bahia. He returned with plenty of inspiration to build the path to come. It was time to straighten the spine, lift the head and look ahead.

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